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Visual and Multimodal Communication: Applying the Relevance Principle by Charles Forceville

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  • Visual and Multimodal Communication: Applying the Relevance Principle
  • Charles Forceville
  • Page: 312
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780190845230
  • Publisher: Oxford University Press

Download Visual and Multimodal Communication: Applying the Relevance Principle




Download ebooks free kindle Visual and Multimodal Communication: Applying the Relevance Principle in English

Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.

Visual and Multimodal Communication: Applying the Relevance
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Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an  (PDF) Creative visual duality in comics balloons - ResearchGate
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Visual and Multimodal Communication: Applying the Relevance Principle. Buy Now. By Charles Forceville; October 6th 2020. The key assumption of Dan  Visual and Multimodal Communication: Applying the Relevance
Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop  Relevance Theory and Mediated Mass-Communication
In this chapter, the central RT tenet that relevance is always relevance to an Visual and Multimodal Communication: Applying the Relevance Principle  (PDF) Relevance Theory as model for analysing multimodal
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